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Archive for June, 2010

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By Hannah McLaverty-Williamson on June 28th, 2010

Buses to feature posters backing disfigurement campaign

A new campaign which aims to ensure people with disfigurements are treated ‘fairly and equally’ is being launched at the Welsh assembly in Cardiff Bay, according to the BBC.
The campaign called Face Equality by the Changing Faces charity, aims to tackle prejudices against people with disfigurements.
As part of the campaign, 200 posters will be displayed on [...]

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By admin on June 24th, 2010

Discount Displays pick-up first HP Scitex FB500 in UK

The first HP FB500 flatbed printer, launched this year at IPEX, has been sold into the UK market by award-winning HP reseller and large format specialists City & West End Solutions. Croydon-based print business Discount Displays purchased the new flatbed as a result of seeing the machine in action at CWE’s demonstration facility in [...]

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By Laura Nineham on June 23rd, 2010

Holiday competition ruled offside as anti-English hate crime

A competition described as ‘tongue in cheek’ that offered entrants the chance to win a free holiday has been referred to the police as a potential hate crime, according to The Drum.
The billboard signs offered people the chance to win a free holiday to whichever country lifted the World Cup. The ‘Anywhere But England’ campaign [...]

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By admin on June 23rd, 2010

Budgeting for a Trade Fair or Exhibition

Developing an accurate budget for each trade fair or exhibition you attend is fundamental to establishing your ROI goals and measurements.  Although the size and scope of each trade fair or exhibition your company attends may vary, there are certain expense items that remain constant, including:
Space – your piece of trade fair real estate comes [...]

Featured • Marketing & Advertising • Tutorials
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By Hannah McLaverty-Williamson on June 22nd, 2010

New Nectar ad plays on wartime poster

Loyalty card scheme Nectar, is to launch a new ad campaign based on a famous wartime poster, according to a story in The Guardian.
The poster, which uses large format printing plays on the famous “Keep calm and carry on” wartime poster, which called for British resolve at the beginning of World War II.
The campaign has been launched to [...]

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By admin on June 22nd, 2010

Banner Stands Provide Impact and Versatility

Banner stands are one of the most versatile and economical ways to create impact at a trade fair, exhibition or retail environment.
A set of well-designed banner stands will help you stand out from the crowd, draw attention to your exhibition stand or retail establishment while artfully delivering your message to prospective customers.
Banner stands come in [...]

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By Laura Nineham on June 21st, 2010

Signs flown past Tiger Woods mocking paternity row

Pranksters have been flying signs near Tiger Woods to distract and taunt him as he tried to win the US Open yesterday.
According to TMZ, the banners were commissioned by a person who is remaining anonymous. They read ‘TIGER: ARE YOU MY DADDY?’ and ‘HAPPY FATHER’S DAY TIGER LOL’. They followed the banners that were flown in April [...]

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By Hannah McLaverty-Williamson on June 18th, 2010

Villagers told to take down traffic signs

Villagers in Gloucestershire who funded their own set of traffic signs urging motorists to slow down have been forced to take them down.
Whiteshill and Ruscombe parish council spent £1,000 producing 15 “20 is Plenty” signs, as a result of road safety fears last year.
Gloucestershire Highways initially allowed the signs to stay up, as part of the villager’s [...]

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By Hannah McLaverty-Williamson on June 16th, 2010

Posters from the 1950s found in Tube station

Workman renovating Notting Hill tube station discovered a display of vibrant posters, which give a fascinating insight into the capital’s past.
The colourful posters were found on the walls of an old passageway which led to the lifts at the station, but during the 1950s the lifts were taken out and replaced with escalators.
More than ten posters [...]

Industry News • Inspirations
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By admin on June 10th, 2010

Does Your Trade Fair Exhibition Plan Fit Today’s Reality?

The economy may have taken a big bite out of your trade fair exhibition budget over the past three years, but with trade fair attendance in 2010 and 2011 on the rise, many companies are finding its time to get their show on the road again.

Marketing & Advertising • Tutorials
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By William Hobson on June 08th, 2010

Council orders hairdresser to take down signs

A Kent hairdresser has made the mistake of not considering local regulations when putting up signs for his business.
Marcello Marino could perhaps have considered the potential problems of putting a revealing image of his wife on the side of his business before he sent it for poster printing. Now the hairdresser has had to remove [...]

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By Laura Nineham on June 07th, 2010

£40,000 NHS Poster a ‘waste of time’

An NHS Trust which spent £40,000 on poster printing and design has been criticised for being patronising, according to The Telegraph.
The posters, which are aimed at the mentally ill, all carry the slogan ‘turn that frown upside down’. They have been put up at bus shelters and have been branded a waste of time.
Oxford Primary Care Trust [...]

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By Laura Nineham on June 04th, 2010

Large format printing companies lose business as international advertising campaign is banned

Large format printing companies based in Glasgow are missing out on a piece of business, after Glasgow City Council voted to prevent an international advertising campaign coming to the city.
The Reebok advertising campaign was banned after the City Council decided it was “too racy” for the city, according to the Herald. The adverts feature a woman [...]

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By William Hobson on June 02nd, 2010

European study successfuly de-inks inkjet paper

Inkjet paper can still be used on recyclable banners, reveals a new study from Europe.
Inkjet printing is often used for poster printing and the creation of signage, marketing products and other forms of commercial printing. However Inkjet paper, the special fine paper designed for the printers, is estimated to only account for a total market share of the total graphic printing in [...]

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