In the second part of our tutorial series on exhibition and event equipment we show you how to quickly and easily assemble a folding stand.
In this first part of our tutorial series for exhibition and event product we will be looking at how to assemble a pop up stand.
Developing an accurate budget for each trade fair or exhibition you attend is fundamental to establishing your ROI goals and measurements. Although the size and scope of each trade fair or exhibition your company attends may vary, there are certain expense items that remain constant, including:
Space – your piece of trade fair real estate comes [...]
The economy may have taken a big bite out of your trade fair exhibition budget over the past three years, but with trade fair attendance in 2010 and 2011 on the rise, many companies are finding its time to get their show on the road again.
It’s that time of year again, making the most of the precious few weeks of sunshine while we can. People have outdoor garden parties and companies promote their products in outdoor trade shows and fairs, and what better way to spruce up your stand or party with event bunting.
The economic recovery retailers have been hoping for has been slow in coming, forcing many businesses to rethink the way they do everything, from warehousing inventory to how they conduct product and sales promotions.
Given the state of the economy and the pressure on businesses to do more with less – especially when it comes to marketing activities – making sure your trade fair investment pays off is more important than ever.
When planning for a trade fair, it’s a good idea to pay attention to the seemingly small details.
Impactful, professional presentation. At a trade fair or exhibition you have only a few seconds to attract the attention of a potential customer. Your exhibition stand must appeal to your target’s interests in that short span of time.
Choosing an exhibition display graphics supplier can be an intimidating proposition, especially if you don’t have a lot of trade fair exhibition design experience. Here are some tips on choosing the right exhibition graphics vendor for your next trade show:
Location, Location, Location
Choosing the right trade fair booth space is both an art and a science, and every exhibitor has their own ideas of what constitutes a good space or a bad space. Here are some tips on choosing:
Training your exhibition booth staff on how to greet visitors and develop prospects is one of the most important ways you can recoup – and quantify – your exhibition stand equipment investment.
Here are some tips for those staffing trade show booths this year:
How to Build Momentum for Your Next Exhibition
In addition to planning and executing a brilliant exhibition stand, there are some additional things you can do leading up to your next trade show that will help ensure your success
As shoppers pass by your store, you have less than five seconds to give them a reason to come in. Professional signage helps you draw traffic by communicating visually – and immediately – what you have to offer and why they should buy from you.
What does your shop window say about your business? Are there [...]
We’ve been looking to improve our banner design service recently, and along the way have compiled a list of ten tips to help with the design process.
Costs to consider when budgeting for your exhibition:
• Space, Usually charged by the square meter. Most exhibition venues offer space only, which is exactly that, or shell scheme. A shell scheme usually consists of a panel system on the stand perimeters, with a named headboard above the entrance. In theory, a shell scheme should enable [...]
was your exhibit successful?
Measuring trade show Success
If you use trade shows as part of your marketing mix, then measurement of success is vital.
Why measure?
There are four reasons for measuring the results of the trade shows you exhibit at:
ROI – Return on investment – To justify your investment – Each element of your marketing budget should [...]
